Summary & Experience

Experienced internal and external communicator in complex global, technology, sales, intellectual property, science, legal and military environments, with a Master’s in Integrated Marketing Communications and a Top Secret/SCI security clearance.

 

Director, Internal Communications, Thomson Reuters, San Francisco | Philadelphia | London | Washington D.C., 2012-present

Leads the internal communications functions which provides strategic partnership for executives of the Intellectual Property & Science business, focusing on internal communications with 4,000+ employees in 90 locations, 27 countries, speaking 20 language.

  • Developed & implemented communications to support the new business strategy. Doubled in-person executive event attendance & improved message penetration with 125 different touch points. Average employee attended 3+ executive events in 2014.

  • Improved engagement & drove cultural change – enabled senior leaders & managers to be advocates of change. Led to a seven-point increase in engagement survey metrics.

  • Visualizing data in new ways – created quarterly infographic highlighting financial results and accomplishments. Adopted at the corporate level and serves as a flagship example for new enterprise strategy.

  • Revenue focused – comprehensive communications strategy unified communications to Sales. Reduced noise by 80% and improved channel effectiveness 20 fold.

  • Technology enabler – improved online customer security with a communications plan that increased security certified technologists from <50 to 700+ in 48 hours. Improved labor capitalization and financial planning with an integrated approach to time tracking. Lead to significant decline in delinquent time tracking practices – outstanding time cards dropped from 800+ to <75 in 90 days.

 

Public Affairs Officer, Air Force Reserve, Charleston, S.C., 2007-present

Lead 150 combat visual communicators in worldwide operations for the Air Force’s largest combat documentary unit.

  • Created new squadron organizational structure to address severe senior manager (SNCO) shortage, alignment allowed for short-term and long-term mission readiness.

      Developed training plan and material for Documentation under Fire training – 40 Airmen trained and mission ready.

      Outstanding leadership resulted in media awards for six Airmen, including 1st in the Department of Defense in the video documentary category.

  • Launched a private social media group for Reservists in 8 states to share knowledge, answer questions, and create a sense of community. Praised for saving hours of prep time and defining performance standards.
  • Tracked Afghanistan deployment medals for a Special Operations team that had been lost for two years, resulted in five medals for a four-person team, including two Bronze Stars.

 

Communications Manager, Motley Rice LLC, Charleston, S.C., 2010-2012

Manage team of seven, responsible for communications strategies, online and traditional marketing content, media relations and advisor to partners of a large international plaintiffs law firm.

  • Garnered WSJ and BBC coverage for BP oil spill clients–catalyst of changes to compensation fund protocol, increasing transparency & compensation for clients. Awarded first place in the 2012 Legal Marketing Association Your Honor Awards for Media Relations.
  • Increased web traffic by 500 percent in eight months. Unique monthly visitors went from 10,000 to 60,000 as a result of new organic SEO, PPCs, social media, and web video tactics.

News & Marketing Director, KGOS/KERM Radio, Torrington, Wyo., 2009

Developed news & online marketing initiatives for rural radio station.

  • Created first Facebook business page in the community, resulting in improved awareness; became go-to source for emergency announcements & breaking news.

 

Broadcast Journalist, Air Force, Germany, South Korea, Pentagon & Iraq, 1997-2007

Held increasingly responsible positions at six military television stations around the world, including news director and lead reporter for American Forces Network.

  • Award-winning broadcaster–recognized twice among best broadcasters in the Air Force. See examples.
  • Quadrupled story exposure, became model station for six affiliates after revising distribution process in South Korea.
  • Increased broadcast message distribution in Iraq by 66 percent, out-producing all military reporters in Iraq.
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